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ASK4 x IMS connect: Expanding into Hospitality and Strengthening Our European Footprint

ASK4 1884 IMS Connect Aquisition Blog Elements3

At ASK4, we're constantly looking for ways to broaden our offering and deliver greater value to our clients and the communities they serve. That's why we're excited to announce that IMS connect has officially joined the ASK4 Group.  

This is more than an acquisition — it's a strategic step into a new market and a significant milestone in our evolution as a comprehensive smart building technology provider.  

IMS connect is an Ireland-based company with over two decades of experience delivering WiFi, guest technology, and energy management solutions for the hospitality and serviced living sectors. Headquartered in Limerick, they operate across Ireland, the UK, and Europe, serving some of the most respected names in hospitality including Staycity Group, Dalata Hotel Group, EDYN Group, Handpicked Hotels, Frasers Hospitality, and the MHL Collection, among many others.  

"IMS connect brings something genuinely exciting to the ASK4 Group — deep expertise in hospitality technology, a strong presence in Ireland, and a client base that speaks for itself. This acquisition opens up an entirely new market for us and gives our clients access to an even broader range of smart building solutions from a single trusted partner." Andrew Dutton, CEO, ASK4  

By welcoming IMS connect into the ASK4 Group, we're combining our market-leading connectivity platform with IMS connect's proven hospitality technology expertise — creating a stronger, more complete offering for clients across residential, hospitality, and serviced living markets.  

"Joining the ASK4 Group gives IMS connect the platform and resources to go further and faster. We're proud of what we've built, and we're excited about what comes next." Denis Ahern, CEO, IMS connect   

This acquisition is part of a wider growth programme at ASK4. We already welcomed ClearFibre in the UK, Mywire in Germany, and Parcel SafePlace in the UK into the ASK4 group in 2025 — and more strategic moves are on the horizon.  

Together with IMS connect, we're delivering:  

  • World-class guest technology solutions spanning managed WiFi, in-room entertainment, digital signage, and energy management  
  • A broader geographic footprint across Ireland, the UK, and Europe  
  • A single, trusted technology partner for clients across residential, hospitality, and serviced living sectors  
  • Integrated digital infrastructure to future-proof real estate and hospitality assets  

We're proud to welcome the IMS connect team to ASK4, and we look forward to what we'll achieve together.  

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